{"id":2841,"date":"2019-09-24T18:06:34","date_gmt":"2019-09-24T18:06:34","guid":{"rendered":"https:\/\/josephmagnus.com\/?page_id=2841"},"modified":"2023-07-06T18:05:20","modified_gmt":"2023-07-06T18:05:20","slug":"our-story","status":"publish","type":"page","link":"https:\/\/josephmagnus.com\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t
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Remarkable Spirits, Remarkable Story<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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a shrewd businessman with a flair for the dramatic and an irresistible addiction to the sublime <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Joseph A. Magnus<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Joseph a. Magnus\u2019 insistence on nothing short of perfection resulted in the highly acclaimed whiskies that now bear his name.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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More than 135 years after the doors to his distillery were first opened, his whiskies are still heralded as the most remarkable spirits for the most remarkable people.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Be just, honest, honorable, and magnanimous to your fellow man. Accord your associates all the deference and respect due one man from another, and then demand a like return.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Atlanta Constitution, March 16, 1902<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Magnus\u2019 story begins all the way back in the young, war-torn America of the middle nineteenth century. In the midst of the Civil War in 1864, young Magnus received news that his father had been killed in battle. With three younger siblings to take care of, he matured quickly and took on the responsibility of caring for his siblings. His late father had been a merchant, and Magnus took after him to become a savvy businessman. He soon discovered a niche market for wholesale liquors, and by the time he was twenty-six he had painstakingly built up a liquor empire based out of Cincinnati, Ohio.<\/p>

Magnus prided himself not only on the quality and age of his spirits, but on intelligent and honorable business methods. Excellent whiskey, he recognized, was more than simply a pleasant experience for the drinker – it was a means of promoting good conversation, close fellowship, and \u201cthe interchange of kindly deeds and pleasant thoughts.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The Atlanta ConstitDecember 20, 1903<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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THE SUPREME EXCELLENCE OF MURRAY HILL CLUB WHISKEY is due to its delicious flavor and incomparable bouquet; this, coupled with its mellowness and purity, yields delightful satisfaction to the last drop.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Murray Hill Club Whiskey advertisement, circa 1900<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The drinkers of Murray Hill Club Whiskey were, in accordance with Joseph\u2019s vision, people of discriminating taste and mature judgment. Joseph actively introduced his whiskey into the leading bars, hotels, cafes, and groceries of his day. Local newspapers were peppered with advertisements for this new whiskey, which quickly earned great acclaim. He encouraged readers to sample just a taste, for \u201cgive this whiskey a trial once, and you\u2019ll take no other brand.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pure and unadulterated to start with, and mellowed by age, it stands today the ne plus ultra of convivial drinks.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Murray Hill Club Whiskey advertisement, circa 1900<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\"magnus-ad-4\"<\/figure><\/a><\/div>
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The Cincinnati Enquirer, June 7, 1913<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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In 1918, the imminent arrival of National Prohibition caused Magnus to pause his whiskey production and sales. For the remainder of his life, Magnus enjoyed but did not produce fine spirits. His four children grew up and started families of their own, and the story of their father\u2019s success began to fade into legend. Stories and a few dusty artifacts were all that remained.<\/p>

Then, nearly a century later, a fortunate discovery was made by one of Magnus\u2019 great-grandsons: a bottle of 122-year-old Murray Hill Club Whiskey, tucked away and seemingly forgotten. The possibility of having an original, unadulterated remnant of Magnus\u2019 famed whiskey was incredibly exciting and also carried a weight of responsibility to do justice to this beautifully aged and preserved bottle.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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To help them make sense of the discovery, the family assembled a team of experts, including:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dave Scheurich<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Woodford Reserve Distiller and Whiskey Advocate Lifetime Achievement Award Winner<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Nancy Fraley<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tDirector of Research for the American Distilling Institute and widely regarded as the nation\u2019s top whiskey blender\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Richard wolf<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Former Chairman of the Kentucky Distiller\u2019s Association and VP General Manager at Buffalo Trace<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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To make sense of this rare find, the family gathered industry veterans to extract a few milliliters from the famed bottle, to taste, test, and reproduce, if possible. These experts were stunned to discover it to be one of the greatest bourbons they had ever tasted.<\/p>

Today, using the same blending and finishing techniques Joseph Magnus employed over 100 years ago, Magnus Master Blender, Nancy Fraley, finishes 12-year-old bourbon in a triple cask finishing process using Oloroso Sherry, Pedro Xim\u00e9nez, and Cognac casks. The result is that we have come as close as possible to the original Joseph Magnus Bourbon in that 122-year-old bottle.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Handcrafted Recipes with Fine Magnus Spirits<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bourbon Smash<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAll Recipes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Remarkable Spirits, Remarkable Story a shrewd businessman with a flair for the dramatic and an irresistible addiction to the sublime Joseph A. Magnus Joseph a. Magnus\u2019 insistence on nothing short of perfection resulted in the highly acclaimed whiskies that now bear his name. More than 135 years after the doors to his distillery were first […]<\/p>\n","protected":false},"author":1,"featured_media":17934,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"acf":[],"_links":{"self":[{"href":"https:\/\/josephmagnus.com\/wp-json\/wp\/v2\/pages\/2841"}],"collection":[{"href":"https:\/\/josephmagnus.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/josephmagnus.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/josephmagnus.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/josephmagnus.com\/wp-json\/wp\/v2\/comments?post=2841"}],"version-history":[{"count":13,"href":"https:\/\/josephmagnus.com\/wp-json\/wp\/v2\/pages\/2841\/revisions"}],"predecessor-version":[{"id":27139,"href":"https:\/\/josephmagnus.com\/wp-json\/wp\/v2\/pages\/2841\/revisions\/27139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/josephmagnus.com\/wp-json\/wp\/v2\/media\/17934"}],"wp:attachment":[{"href":"https:\/\/josephmagnus.com\/wp-json\/wp\/v2\/media?parent=2841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}